If you believe that there are more homicides than deaths from heart disease because homicides are very vivid in your memory and easy for you to recall, you are making your judgment using the
A) colorful heuristic.
B) availability heuristic.
C) representativeness heuristic.
D) salience heuristic.

Question

Quizplus · Accepted Answer

The availability heuristic is a mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method or decision. In this case, because homicides are more vivid and easily recalled, you overestimate their frequency compared to deaths from heart disease.

If You Believe That There Are More Homicides Than Deaths