Mere exposure is more effective when it takes place without conscious awareness.
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Q53: Rokeach said our belief structure is similar
Q54: Persuasion targets attitudes, beliefs, and values because
Q55: Attitudes are innate, not acquired or learned.
Q56: Recent research shows a moderate to strong
Q57: The mere exposure theory backs up the
Q59: Dissonance is the uneasiness we feel when
Q60: Most people experience some doubts after making
Q61: "Hell week" in fraternities supports the principles
Q62: Role playing is one method used to
Q63: Counterattitudinal advocacy involves self-persuasion.
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