The ELM theory stated that when listeners do not know that much about a subject, they are more likely to be influenced by the speaker or source of the message.

Question

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The Elaboration Likelihood Model (ELM) suggests that when individuals lack knowledge or involvement in a subject, they are more likely to be influenced by peripheral cues, such as the credibility or attractiveness of the speaker, rather than the quality of the arguments presented.

The ELM Theory Stated That When Listeners Do Not Know