Vance Packard wrote about the hidden persuaders, which explained underlying needs and desires of consumers. He coined which phrase?
A) The Great Gatsby.
B) The rich and famous.
C) Conspicuous consumption.
D) Robber Barons.

Question

Quizplus · Accepted Answer

Conspicuous consumption is the term associated with Vance Packard's discussions on consumer behaviors, particularly in his works on how advertising and societal influences drive the need to display wealth through the acquisition of goods and services.

Vance Packard Wrote About the Hidden Persuaders, Which Explained Underlying