The elaboration likelihood theory can be described as:
A) A dual-processing theory.
B) A consistency theory.
C) A balance theory.
D) A counteradvocacy theory.

Question

Quizplus · Accepted Answer

The elaboration likelihood theory is a dual-processing theory that suggests there are two routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments presented, and the peripheral route, which involves cues outside the message content itself.

The Elaboration Likelihood Theory Can Be Described As