A modality effect is attributed to ________.
A) echoic memory
B) episodic memory
C) iconic memory
D) generic memory

Question

Quizplus · Accepted Answer

The modality effect is attributed to echoic memory, which is the branch of sensory memory used to process auditory information. This effect suggests that people remember information presented in an auditory format (like spoken words) better than information presented in a visual format (like written words).

A Modality Effect Is Attributed to ________