If people are given more justification for an activity than is necessary-for example, the offer of external rewards for an activity that is already intrinsically rewarding-they may paradoxically come to devalue the activity and lose interest. This is called the
A)drive-reduction effect
B) motivational value effect
C) overjustification effect
D) optimal motivation effect

Question

Quizplus · Accepted Answer

This phenomenon is known as the overjustification effect, where providing excessive external incentives for an activity that one already finds intrinsically rewarding can lead to a decrease in intrinsic motivation.

If People Are Given More Justification for an Activity Than