A production process that is flexible enough to create products and services that are tailored to individual customers is best known as:
A) Mass production.
B) JIT.
C) Lean manufacturing.
D) Mass customization.

Question

Quizplus · Accepted Answer

Mass customization is the process that allows for the production of goods and services to meet individual customer's needs with near mass production efficiency. This strategy combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

A Production Process That Is Flexible Enough to Create Products