Assuming that the value of public relations can be measured using an advertising model, which factor would be the most important?
A) Price of ads and audience size
B) Total number of impressions
C) Reach and frequency calculations
D) Only a and b
E) None of the above

Question

Quizplus · Accepted Answer

Reach and frequency calculations are the most important factors in measuring the value of public relations using an advertising model because they indicate how many people are being reached by the campaign and how often they are being reached.

Assuming That the Value of Public Relations Can Be Measured