'Liability of newness' refers to:
A) The inability of an enterprise to create new software
B) Lack of market credibility for a new enterprise resulting from lack of track record and market experience
C) Legal action against a new enterprise
D) The liability of employing people new to a company

Question

Quizplus · Accepted Answer

'Liability of newness' refers to the challenges and disadvantages that new enterprises face due to their lack of established reputation, track record, and experience in the market. This can affect their ability to attract customers, secure financing, and compete with established firms.

'Liability of Newness' Refers To