When analyzing the data from focus group conversations and interactions, that textbook author notes that researchers need to recognize all of the following, except ________.
A) analyzing and writing up focus group data presents unique challenges
B) accept that they often lose the distinctive characteristics of focus groups when they analyze the data as though the interactions among members of the groups were not meaningful
C) pay attention to both the content of the conversation as well as how participants interact with one another
D) fill in gaps in their moderator's field notes when they do not include enough comments on group dynamics

Question

Quizplus · Accepted Answer

The correct answer is D because analyzing focus group data involves paying attention to the content of conversations, the interactions among group members, and the unique challenges of writing up such data. However, filling in gaps in the moderator's field notes with assumptions about group dynamics is not a recommended practice as it introduces bias and undermines the integrity of the data collected.

When Analyzing the Data from Focus Group Conversations and Interactions