The content analysis research technique essentially involves ____________.
A) Opinion gathering
B) Database management
C) Analyzing how people feel
D) Counting and categorizing

Question

Quizplus · Accepted Answer

Content analysis is a research technique used for making replicable and valid inferences by interpreting and coding textual material. By systematically evaluating texts (e.g., documents, oral communication, and graphics), researchers can quantify and analyze the presence, meanings and relationships of such certain words, themes, or concepts. Hence, "counting and categorizing" is a fundamental aspect of content analysis, as it involves quantifying the occurrence of certain elements within the text to draw inferences.

The Content Analysis Research Technique Essentially Involves ____________