Using McGuire's Hierarchy of Effects helps Bryce, a PR account executive, identify specific objectives and tactics, and ____________.
A) Find relevant partners and influencers
B) Identify staffing needs
C) Determine budgets and timelines
D) Evaluate what worked and what didn't

Question

Quizplus · Accepted Answer

McGuire's Hierarchy of Effects is a model that helps in evaluating the effectiveness of communication strategies by assessing what worked and what didn't in achieving the desired outcomes.

Using McGuire's Hierarchy of Effects Helps Bryce, a PR Account