GoPro is a company that makes high-definition waterproof cameras. Their primary communication strategy is letting users provide some of the content and dominate discussions. In this case, sharing media means GoPro is _____________.
A) Giving up some control
B) Moving the needle
C) Polishing its image
D) Being nice

Question

Quizplus · Accepted Answer

By allowing users to provide some of the content and dominate discussions, GoPro is giving up some control over its brand narrative and content, relying on users to share their experiences and perspectives.

GoPro Is a Company That Makes High-Definition Waterproof Cameras