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This Cluster of B2B Customers Is More Likely to Respond

Question 22

Multiple Choice

This cluster of B2B customers is more likely to respond to brand-based communications that highlight the importance of the purchase decision and which are supported with processes and procedures that assist the ordering systems. This cluster is referred to as:_________


A) highly loyalty
B) brand receptive
C) highly tangible
D) low-interest

Correct Answer:

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