__________refers to the identities and images developed by the wholesalers, distributors, dealers, and retailers who make up the marketing channel.
A) Luxury brands
B) Distributor brands
C) Manufacturer brands
D) Generic brands

Question

Quizplus · Accepted Answer

Distributor brands refer to the identities and images that are developed by the wholesalers, distributors, dealers, and retailers within the marketing channel, distinguishing them from manufacturer brands, luxury brands, and generic brands.

__________Refers to the Identities and Images Developed by the Wholesalers