A successive negative contrast effect occurs when
A) a subject is intermittently and unpredictably rewarded and punished for the same behavior.
B) the value of a given reward depends on a discrepancy between the reward that is received and the reward that was expected.
C) a subject first becomes addicted to a drug and then experiences withdrawal symptoms when deprived of the drug.
D) a subject that is well-behaved in a certain context misbehaves in a different context.

Question

Quizplus · Accepted Answer

The successive negative contrast effect refers to the phenomenon where the perceived value of a current reward decreases if it falls short of what was expected, based on previous experiences with larger rewards. This effect highlights the impact of expectation on satisfaction and behavior.

A Successive Negative Contrast Effect Occurs When