If a musical artist wants to generate a network effect for its new album, which of these tactics would be LEAST effective?
A) It could allow listeners to download certain songs from the album for free.
B) It could limit the number of distributors to make the album more exclusive.
C) It could place songs from the album on music streaming sites at no cost.
D) It could put on free concerts at college campuses around the country.

Question

Quizplus · Accepted Answer

Limiting the number of distributors to make the album more exclusive would be least effective in generating a network effect. A network effect is achieved by maximizing exposure and accessibility, encouraging more people to listen and share the music. Limiting distribution does the opposite by restricting access.

If a Musical Artist Wants to Generate a Network Effect