A pricing strategy that involves differentiating a good by packaging it into multiple products for people with different needs is
A) intertemporal pricing.
B) versioning.
C) peak-load pricing.
D) bundling.

Question

Quizplus · Accepted Answer

Versioning is a pricing strategy where a product is released in different versions, each tailored to different customer needs or willingness to pay, allowing the seller to capture more segments of the market.

A Pricing Strategy That Involves Differentiating a Good by Packaging