Theories are useful to public relations practitioners primarily because they ______.
A) form the basis of gut-level hunches we can use to form campaigns
B) help us understand how or why something works the way it does
C) allow us to skip the research phase of a campaign and move into tactics
D) form ideas that will be superior to those in advertising or marketing

Question

Quizplus · Accepted Answer

Theories in public relations help practitioners understand the underlying mechanisms and principles of how or why certain strategies or tactics work. This understanding is crucial for developing effective communication campaigns and strategies.

Theories Are Useful to Public Relations Practitioners Primarily Because They