The use of ink through color, gloss, intensity, and placement has no effect on the impression of the copy
Correct Answer:
Verified
Q17: According to the text, the first step
Q18: The creative process for any direct response
Q19: Direct marketers feel "it's not creative unless
Q20: Direct marketers always relate the costs of
Q21: A formula used a great deal by
Q23: The KISS principle deals with keeping the
Q24: Effective radio advertisements contain easy to remember
Q25: Online videos are relatively easy to produce
Q26: The subject line is of little importance
Q27: Time is not considered to be a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents