Which of the following are not factors that have affected the growth of direct marketing?
A) more banking options
B) improved printing techniques
C) dissatisfaction with retail outlets
D) increasing use of credit cards
Correct Answer:
Verified
Q2: Direct marketing as a term is synonymous
Q3: Direct marketing objectives do not include _.
A)selling
Q4: Brand marketing and direct marketing are converging
Q5: Direct marketing is known for having its
Q6: Direct marketing is characterized by _.
A)ongoing relationships
Q8: Which of the following is not a
Q9: _ allows customers to select the media
Q10: Multichannel distribution means:
A)using more than one direct
Q11: The seamless approach to delivering a consistent
Q12: The goal of the direct marketer is
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