Which of the following is a nonphysical method used to measure a consumer's emotional response?
A) Pupil dilation test
B) Framing
C) Eye tracking
D) Surveys

Name: Which of the following is a nonphysical method used to measure a consumer's emotional response? A) Pupil dilation test B) Framing C) Eye tracking D) Surveys
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Question

Quizplus · Accepted Answer

Surveys are a nonphysical method as they involve asking consumers questions to gauge their emotional responses rather than measuring physiological changes.

Which of the Following Is a Nonphysical Method Used to Measure