Peripheral route processing is taken by consumers who
A) intend to interact with a product.
B) have low levels of involvement.
C) are involved in researching a product.
D) think that a product will be useful.

Question

Quizplus · Accepted Answer

Consumers with low levels of involvement are more likely to take the peripheral route processing, which is based on cues such as the attractiveness of the advertisement or the celebrity spokesperson.

Peripheral Route Processing Is Taken by Consumers Who