To demonstrate valid measurement in your content analysis study, you must show that:
A) Your coding scheme is accurate and sufficient for explaining and predicting message content
B) Your coders have consistently unitized and categorized textual data
C) Your sample data represents an entire message population well
D) All of the above

Question

Quizplus · Accepted Answer

The Answer of To demonstrate valid measurement in your content analysis study, you must show that:
A) Your coding scheme is accurate and sufficient for explaining and predicting message content
B) Your coders have consistently unitized and categorized textual data
C) Your sample data represents an entire message population well
D) All of the above

To Demonstrate Valid Measurement in Your Content Analysis Study, You