A salesperson wanting a more insightful classification method should use portfolio analysis rather than single-factor analysis.

Question

Quizplus · Accepted Answer

Portfolio analysis takes into account multiple factors such as market growth rate, market share, and competitive intensity to better classify products or services. Single-factor analysis only considers one variable at a time and may not provide a comprehensive understanding of the product's performance in the market. Therefore, a salesperson wanting a more insightful classification method should use portfolio analysis.

A Salesperson Wanting a More Insightful Classification Method Should Use