Which of the following statements pertaining to the stimulus-response form of personal selling is true?
A) The buyer takes a dominant role in the sales dialogue.
B) The stimulus-response sales strategy cannot be used with a canned sales presentation.
C) The stimulus-response sales strategy must be conducted in person because of the necessity for visual aids.
D) An example of the stimulus-response sales strategy would be the continued affirmation method.
E) The stimulus-response sales strategy has the advantage of flexibility.

Question

Quizplus · Accepted Answer

The continued affirmation method is a classic example of the stimulus-response sales strategy, where the salesperson uses a series of questions or statements to elicit positive responses from the buyer, leading them towards a purchase decision.

Which of the Following Statements Pertaining to the Stimulus-Response Form