Combining two product ideas or concepts to create a new offering, for example, oil change/lubrication facilities with cafes is an example of
A) morphological analysis.
B) mind mapping.
C) forced relationships.
D) lateral marketing.
E) internal marketing.

Question

Quizplus · Accepted Answer

Lateral marketing involves combining two different product ideas or concepts to create a new offering, such as combining oil change/lubrication facilities with cafes. This approach is about finding new ways to satisfy customers by creating new markets or significantly altering existing ones.

Combining Two Product Ideas or Concepts to Create a New