___________ can be a good source of input, even when they innovate products without the consent or knowledge of the companies that produce them.
A) Innovators
B) Early adopters
C) Lead users
D) Laggards
E) Focus group

Question

Quizplus · Accepted Answer

Lead users are early adopters who face unique needs and problems and therefore innovate solutions themselves. These solutions can be useful for companies to develop new products or processes. Lead users innovate independently, without the knowledge or consent of the companies that produce them.

___________ Can Be a Good Source of Input, Even When