Most new-product activity is devoted to ________ existing products.
A) marketing
B) coordinating
C) pricing
D) improving
E) distributing

Question

Quizplus · Accepted Answer

Most new-product activity is devoted to improving existing products through innovation, upgrades, or modifications to meet changing consumer needs, preferences, and desires. This is done to create a competitive advantage and maintain or increase market share. While marketing, coordinating, pricing, and distributing are all important aspects of product development, they typically come after the product has been improved or modified.

Most New-Product Activity Is Devoted to ________ Existing Products