Identify a shortcoming of giving the responsibility of new product development to the product managers of a company.
A) They would not be familiar with the industry standards.
B) Product managers are often busy managing existing lines.
C) Product managers would not have an operational focus.
D) They will find it difficult to gain support from employees.
E) Product managers are less likely to use participative management.

Question

Quizplus · Accepted Answer

Giving the responsibility of new product development to product managers can be a shortcoming because they are often busy managing existing product lines, which could lead to neglect of their new product development duties.

Identify a Shortcoming of Giving the Responsibility of New Product