The sales force performs a number of specific tasks. ________ is conducting market research and doing intelligence work.
A) Information gathering
B) Communicating
C) Prospecting
D) Servicing
E) Targeting

Question

Quizplus · Accepted Answer

Information gathering involves the sales force collecting data and conducting research to better understand the market and competition, which is an important part of their role. Communicating, prospecting, servicing, and targeting are also important tasks for the sales force, but they do not involve conducting market research and intelligence work specifically.

The Sales Force Performs a Number of Specific Tasks