Advertising can be used to build up long-term image for a product and usually contains the qualities of impersonality, amplified expressiveness, and

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Pervasiveness means reaching a wide audience and being present in many places. Advertising is designed to reach a large audience and is often present in a variety of media outlets, making it a pervasive marketing tool. Amplified expressiveness and impersonality are also common qualities of advertising, but neither of these options is as closely related to the idea of pervasiveness.

Advertising Can Be Used to Build Up Long-Term Image for a Product