To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following strategies provides alternatives to waiting customers?
A) reservation systems
B) differential pricing
C) complementary services
D) nonpeak demand
E) peak-time efficiency routines

Question

Quizplus · Accepted Answer

Complementary services provide alternatives to waiting customers by offering them additional services that can enhance their experience or provide value while they wait, thus making the wait more tolerable or even enjoyable.

To Match Demand and Supply, Service Marketers Can Utilize a Number