Some services are easy to evaluate by the consumer and others are not. Which one of the following would be considered high in credence qualities and thus hard to evaluate by the majority of consumers?
A) a medical diagnosis
B) a movie
C) a haircut
D) dinner at a restaurant
E) decorating

Question

Quizplus · Accepted Answer

Medical diagnosis is considered high in credence quality because it is difficult for the consumer to evaluate the quality and accuracy of the diagnosis themselves, as they lack the necessary expertise in the area. The consumer must rely on the expertise of the medical professional for a correct diagnosis.

Some Services Are Easy to Evaluate by the Consumer and Others