As you contemplate the introduction of your company's newest services-you think that the offering of a service guarantee would be a "marketing coup" and completely surprise your competition. You remember that your marketing management text stated that guarantees are most effective in two situations. What are these two situations?

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The Answer of As you contemplate the introduction of your company's newest services-you think that the offering of a service guarantee would be a "marketing coup" and completely surprise your competition. You remember that your marketing management text stated that guarantees are most effective in two situations. What are these two situations?

As You Contemplate the Introduction of Your Company's Newest Services-You