________ is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
A) Sales branding
B) Advertising branding
C) Ingredient branding
D) Component branding
E) Tied-in branding

Question

Quizplus · Accepted Answer

Ingredient branding is a type of co-branding where the focus is on creating brand equity for materials, components, or parts that are inherently contained within other branded products. This allows these components to stand out from their competitors and adds value to the final product as a whole. Examples of this include Intel Inside, Gore-Tex, and Dolby sound in electronics.

________ Is a Special Case of Co-Branding Involving Creating Brand