Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee.
A) two-part pricing
B) pure pricing
C) mixed pricing
D) pure bundling
E) captive pricing

Name: Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee. A) two-part pricing B) pure pricing C) mixed pricing D) pure bundling E) captive pricing
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Question

Quizplus · Accepted Answer

The scenario described is an example of two-part pricing, where the firm charges a fixed fee along with a variable usage fee.

Some Service Firms Often Engage in ________, Consisting of a Fixed