A marketing manager has planned a strategy that will require that the organization erect outposts to protect its weak front-running brands. Because these outposts will be central to the organization's new competitive strategy, we can say that a ________ defense is being used.
A) position
B) preemptive
C) flank
D) counteroffensive
E) mobile

Question

Quizplus · Accepted Answer

The use of outposts to protect weak front-running brands is a classic example of flank defense. Flank defense involves creating defenses (such as outposts or barriers) on the flanks or sides of the organization to protect its weaker areas. In this case, the outposts are being erected to protect the weak brands from attack, and they will play a central role in the organization's new competitive strategy.

A Marketing Manager Has Planned a Strategy That Will Require