When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries, the firm was employing which of the following new customer expansion strategies to expand its total market?
A) product differentiation strategy
B) latent demand strategy
C) market-penetration strategy
D) geographic-expansion strategy
E) new-market segment strategy

Question

Quizplus · Accepted Answer

The regional computer-manufacturing firm is seeking customers outside of its traditional market boundaries, which suggests a geographic expansion strategy. The other strategies listed (product differentiation, latent demand, market penetration, and new market segment) do not necessarily involve expanding into new geographic markets.

When a Regional Computer-Manufacturing Firm Began to Seek Out Customers