While looking at a series of special-case product life cycles, you observe that one of the life cycles has had a rapid growth in sales resulting in a severe peak of the sales curve followed by a rapid decline. Which of the following product life-cycle curves is most likely represented by the above illustration?
A) style life cycle
B) niche life cycle
C) fad life cycle
D) techno life cycle
E) fashion life cycle

Question

Quizplus · Accepted Answer

A severe peak of the sales curve followed by a rapid decline is indicative of a fad life cycle. This is a short-lived product trend where sales rapidly increase but then quickly decline. The other life cycles mentioned (style, niche, techno, and fashion) typically have more gradual sales patterns with longer periods of growth and stability before decline.

While Looking at a Series of Special-Case Product Life Cycles