Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?
A) points-of-value
B) brand concept
C) points-of-parity
D) points-of-difference
E) brand image

Question

Quizplus · Accepted Answer

The statement refers to points-of-difference, which are unique and desirable attributes of a brand that consumers perceive as distinct from the competition. The other options - points-of-value, brand concept, points-of-parity, and brand image - do not capture the specific meaning conveyed in the statement.

Which of the Following Terms Is Most Closely Associated with the Following