The brand audit is particularly useful background for managers as they set up a marketing plan.

Question

Quizplus · Accepted Answer

The brand audit provides managers with a comprehensive understanding of the strengths, weaknesses, opportunities, and threats associated with their brand. This information is crucial in developing an effective marketing plan that addresses the needs of the target audience and maximizes the brand's potential. Therefore, the brand audit is a useful background for managers in setting up a marketing plan.

The Brand Audit Is Particularly Useful Background for Managers as They