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A Marketer of Wines Identified Six Different Benefit Segments in the Premium

Question 34

Multiple Choice

A marketer of wines identified six different benefit segments in the premium wine market. ________ (14 percent of the market) tend to buy the same brands since they don't know much about wine.


A) Savvy Shoppers
B) Satisfied Sippers
C) Image Seekers
D) Enthusiasts
E) Overwhelmed

Correct Answer:

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