If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.
A) demographic
B) psychographic
C) cultural
D) behavioral
E) geographic

Question

Quizplus · Accepted Answer

Neighborhoods fall under the category of geographic segmentation, which refers to dividing a market based on their physical location or region. Demographic segmentation uses characteristics like age, gender, income, etc. Psychographic segmentation involves dividing a market based on traits like personality, values, lifestyles, etc. Cultural segmentation divides markets based on factors like beliefs, customs, religion, etc. Behavioral segmentation uses factors like purchasing behavior, brand loyalty, usage rate, etc. Therefore, the best choice is E, geographic segmentation.

If a Marketer Decides to Segment a Market Based on Neighborhoods