Learning theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Question

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Learning theory is based on the idea that consumer behavior is influenced by conditioning, where a stimulus is associated with a particular response. By association with strong drives, using motivating cues, and providing positive reinforcement, marketers can build demand for a product by linking it to positive experiences or desirable outcomes.

Learning Theory Teaches Marketers That They Can Build Demand for a Product