Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?
A) consumer-rating organizations
B) mass media
C) personal handing and examination
D) acquaintances
E) Web sites

Question

Quizplus · Accepted Answer

Experiential information sources involve personal contact or first-hand experience with the product or service. Personal handling and examination of the product falls under this category, as consumers can directly interact with the product and form their own opinions based on their experience.

Of Key Interest to Marketers Are the Major Informational Sources