In general, companies can use their databases in five ways. Which way involves remembering customer preferences and sending appropriate gifts, coupons, and reading material?
A) to decide which customers should receive a particular offer
B) to deepen customer loyalty
C) to reactivate customer purchases
D) to identify prospects
E) to avoid serious customer mistakes

Question

Quizplus · Accepted Answer

The way that involves remembering customer preferences and sending appropriate gifts, coupons, and reading material is to deepen customer loyalty. This involves using the database to track individual customer behavior and preferences, and then using that information to personalize interactions and rewards.

In General, Companies Can Use Their Databases in Five Ways