Which of the following is the first step in customer value analysis?
A) Identify the major attributes and benefits that customers value.
B) Examine how customers in a specific segment rate the company's performance.
C) Assess the company's and competitors' performances on the different customer values against their rated importance.
D) Monitor customer values over time.
E) Assess the quantitative importance of the different attributes and benefits.

Question

Quizplus · Accepted Answer

The first step in customer value analysis is to identify the major attributes and benefits that customers value. Only after identifying these attributes can a company assess how well it is performing in delivering them and how it can improve its offerings.

Which of the Following Is the First Step in Customer