Which of the following should be considered as a disadvantage by a marketing researcher as he or she considers whether or not to use online research as a means of gathering data?
A) Online can suffer from technological problems and inconsistencies.
B) Online research is often slow.
C) Online research is usually expensive.
D) Online research is one-dimensional.
E) Online research suffers from a poor reputation.

Question

Quizplus · Accepted Answer

Online research is susceptible to technological problems and inconsistencies, such as connectivity issues, slow loading times, and server crashes. This can lead to inaccurate data collection and frustration for both the researcher and respondents.

Which of the Following Should Be Considered as a Disadvantage